(December 27th, 2004)
Cuda Apparel Releases Officially Licensed Heated Seat Cushions Imprinted With College Logos
For More Information Contact:
Zane Troester, General Manager
(509) 325-0135 zanet@cudaapparel.com

Spokane, WA, December 27, 2004 – Cuda Apparel has announced that it is now distributing heated seat cushions bearing the logos of the University of Washington, Washington State University, the University of Oregon, and Oregon State University.

This exciting new product is the most comfortable, portable, lightweight, water resistant, outdoor seat cushion ever made. The patented, heated seat cushions provide up to 115 degrees of continuous heating comfort, for up to 5 plus hours. The rechargeable battery pack is sewn right into the seat.

Cuda Apparel General Manager Zane Troester notes, “Anyone who has ever attended the Apple Cup in November knows how important it is to try and stay warm and comfortable in the cold. This cushion is incredible in the way that the heat just flows through your body as you sit on it.” Regional Sales Manager Jeff McCormick adds, “I attended the EWU – Sam Houston State playoff game and since I was standing up, I put the seat cushion inside my jacket to try to stay warm on an icy day. I couldn’t believe how comfortable I was.”

The University of Washington licensing and trademarks office has heartily endorsed the heated cushion, and plans to promote it during the 2005 football season. The Collegiate Licensing Corporation has approved the sale of the cushions by Cuda Apparel bearing the UW and WSU logos. Oregon and Oregon State have also given “thumbs up” to the product, so that Pacific Northwest football fans not only can enjoy the comfort of the heated seat cushions, but also can display their favorite team’s logo.

In addition to the college football market, the Heated Seat Cushion has proven to be very popular with youth hockey parents, who constantly find themselves sitting on very cold bleachers and benches. Boaters, baseball fans, hunters, campers, fishermen, snowmobile riders, and others have also been inquiring about the heated seat cushions. Cuda Apparel can customize the cushions with club or corporate logos.

The product retails for $99, and tests with normal use indicate that it will be rechargeable for six years or more. The heated seat cushion is available online at www.cudaapparel.com. Simply look under the Washington State University or University of Washington logo products; the University of Oregon and Oregon State University versions will be published soon.

The heated seat cushion distributor Cuda Apparel Inc. manufactures and sells custom screen-printed, embroidered and tackle-twilled apparel, bags, caps and accessories and various promotional products.

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